榜(bang)單產(chan)品相信大(da)(da)家都(dou)不(bu)陌生，大(da)(da)眾點(dian)評的(de)必吃榜(bang)，淘寶的(de)暢銷榜(bang)，中國(guo)城市綜(zong)合實(shi)力排行榜(bang)，應用商店的(de)熱門APP下載榜(bang)等等，均是根據某(mou)種或某(mou)幾種維度(du)的(de)指標值大(da)(da)小排序所得。

一、榜(bang)單(dan)類產(chan)品目標前面說到榜(bang)單(dan)的作(zuo)用(yong)是給人們提(ti)(ti)供參考，這(zhe)里聚焦(jiao)消費(fei)類產(chan)品是為用(yong)戶(hu)消費(fei)決策(ce)提(ti)(ti)供參考，提(ti)(ti)升用(yong)戶(hu)在產(chan)品使用(yong)過程中(zhong)的體驗，更(geng)快(kuai)更(geng)好的找到心儀的東(dong)西(xi)

。二、榜(bang)(bang)單類產品類型1、排序指(zhi)標(biao)根據不同指(zhi)標(biao)排序可(ke)以(yi)(yi)生成不同主(zhu)題和(he)類別的(de)(de)榜(bang)(bang)單，指(zhi)標(biao)可(ke)以(yi)(yi)是(shi)(shi)單一的(de)(de)，也(ye)(ye)可(ke)以(yi)(yi)是(shi)(shi)多(duo)個(ge)指(zhi)標(biao)的(de)(de)加權(quan)排序；指(zhi)標(biao)排序產生的(de)(de)方式可(ke)以(yi)(yi)是(shi)(shi)投票產生的(de)(de)，也(ye)(ye)可(ke)以(yi)(yi)是(shi)(shi)與用戶交互產生的(de)(de)。2、場(chang)(chang)景(jing)場(chang)(chang)景(jing)是(shi)(shi)指(zhi)榜(bang)(bang)單的(de)(de)時(shi)間(jian)(jian)、地點維(wei)度，如今日(ri)榜(bang)(bang)單、本周榜(bang)(bang)單、附近榜(bang)(bang)單、同城榜(bang)(bang)單、全國排行榜(bang)(bang)等；針對不同的(de)(de)時(shi)間(jian)(jian)段和(he)人(ren)群也(ye)(ye)會有不同的(de)(de)榜(bang)(bang)單，如人(ren)氣早(zao)餐榜(bang)(bang)單、人(ren)氣午餐榜(bang)(bang)單、學生熱門旅游榜(bang)(bang)，家庭旅游十佳勝地榜(bang)(bang)。

三(san)、榜(bang)(bang)單(dan)(dan)類產(chan)品(pin)設(she)(she)計1、產(chan)品(pin)設(she)(she)計思考(kao)首先，在設(she)(she)計產(chan)品(pin)之前，思考(kao)用戶(hu)(hu)為什(shen)么(me)需要這個榜(bang)(bang)單(dan)(dan)（why)，這個榜(bang)(bang)單(dan)(dan)可以(yi)幫用戶(hu)(hu)解決什(shen)么(me)問(wen)題(ti)？產(chan)品(pin)需要有哪些功能才能滿足用戶(hu)(hu)的需（what）？，具(ju)體(ti)如何(he)設(she)(she)計這款產(chan)品(pin)（how)？

用(yong)戶認知模(mo)型基于(yu)傳統(tong)的(de)(de)消費者決(jue)策(ce)模(mo)型簡化而來，通過(guo)讓用(yong)戶認知、考(kao)慮、行動三個步(bu)驟完成(cheng)產(chan)品(pin)的(de)(de)使(shi)用(yong)，如果(guo)是電商類產(chan)品(pin)，則是完成(cheng)購買行為。榜單產(chan)品(pin)在其(qi)中的(de)(de)作用(yong)依然是為用(yong)戶的(de)(de)消費決(jue)策(ce)做參考(kao)，提供信息。

（1）用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)認知模型(xing)認知：我(wo)們要(yao)(yao)(yao)思(si)考(kao)(kao)的(de)(de)(de)(de)(de)是(shi)(shi)(shi)如(ru)(ru)果吸引用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)了(le)(le)解(jie)產(chan)(chan)(chan)品(pin)，他(ta)得知道這(zhe)是(shi)(shi)(shi)個(ge)(ge)啥(sha)(sha)，能提(ti)供啥(sha)(sha)價值；認知層(ceng)(ceng)面(mian)(mian)(mian)我(wo)們在產(chan)(chan)(chan)品(pin)設(she)(she)(she)計(ji)(ji)上(shang)可(ke)以(yi)(yi)(yi)做(zuo)(zuo)啥(sha)(sha)，列表(biao)樣(yang)(yang)式(shi)上(shang)讓(rang)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)知道這(zhe)是(shi)(shi)(shi)個(ge)(ge)排(pai)(pai)行榜(bang)(bang)，文(wen)(wen)(wen)(wen)案(an)層(ceng)(ceng)面(mian)(mian)(mian)要(yao)(yao)(yao)夠吸引人(ren)(ren)，“日日爆單”、“全城人(ren)(ren)都訂過”等(deng)夸張(zhang)文(wen)(wen)(wen)(wen)案(an)吸引用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)關注，也可(ke)以(yi)(yi)(yi)加上(shang)數字(zi)來表(biao)達榜(bang)(bang)單上(shang)商戶(hu)(hu)(hu)的(de)(de)(de)(de)(de)熱(re)度(du)，或者用(yong)(yong)(yong)(yong)(yong)(yong)(yong)一些(xie)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)熟悉(xi)的(de)(de)(de)(de)(de)詞語，位(wei)置，讓(rang)周(zhou)圍用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)可(ke)以(yi)(yi)(yi)很(hen)快get這(zhe)是(shi)(shi)(shi)與自己平常的(de)(de)(de)(de)(de)生活息(xi)息(xi)相關。考(kao)(kao)慮(lv)(lv)：通(tong)過了(le)(le)解(jie)了(le)(le)這(zhe)些(xie)信(xin)息(xi)價值后，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)需(xu)要(yao)(yao)(yao)考(kao)(kao)慮(lv)(lv)要(yao)(yao)(yao)不要(yao)(yao)(yao)相信(xin)這(zhe)些(xie)信(xin)息(xi)，看(kan)看(kan)評價，是(shi)(shi)(shi)不是(shi)(shi)(shi)好友推進，是(shi)(shi)(shi)否(fou)符合他(ta)的(de)(de)(de)(de)(de)心理預(yu)期，該(gai)(gai)不該(gai)(gai)下(xia)手(shou)。行動：下(xia)單購買或到店(dian)消(xiao)費（2）用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)體驗(yan)五要(yao)(yao)(yao)素(su)戰略層(ceng)(ceng)：分(fen)為兩方(fang)面(mian)(mian)(mian)，商業目(mu)標和(he)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)需(xu)求。至于(yu)賺他(ta)一個(ge)(ge)億的(de)(de)(de)(de)(de)目(mu)標還(huan)不敢想，最多(duo)也就是(shi)(shi)(shi)完(wan)成(cheng)團隊的(de)(de)(de)(de)(de)KPI，即用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)流量或訂單交(jiao)(jiao)(jiao)易(yi)；用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)需(xu)求方(fang)面(mian)(mian)(mian)就是(shi)(shi)(shi)契合產(chan)(chan)(chan)品(pin)的(de)(de)(de)(de)(de)特性，完(wan)成(cheng)一個(ge)(ge)工(gong)具(ju)平臺的(de)(de)(de)(de)(de)使(shi)命，充(chong)當工(gong)具(ju)，為用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)提(ti)供參考(kao)(kao)信(xin)息(xi)。范圍層(ceng)(ceng)：范圍層(ceng)(ceng)要(yao)(yao)(yao)考(kao)(kao)慮(lv)(lv)的(de)(de)(de)(de)(de)是(shi)(shi)(shi)做(zuo)(zuo)什么產(chan)(chan)(chan)品(pin)和(he)內容，這(zhe)里我(wo)們要(yao)(yao)(yao)做(zuo)(zuo)的(de)(de)(de)(de)(de)是(shi)(shi)(shi)信(xin)息(xi)型(xing)產(chan)(chan)(chan)品(pin)，即連(lian)接人(ren)(ren)，內容，引導人(ren)(ren)去消(xiao)費內容。結構(gou)層(ceng)(ceng)：結構(gou)層(ceng)(ceng)主要(yao)(yao)(yao)是(shi)(shi)(shi)“交(jiao)(jiao)(jiao)互(hu)設(she)(she)(she)計(ji)(ji)”和(he)“信(xin)息(xi)架(jia)構(gou)”，交(jiao)(jiao)(jiao)互(hu)設(she)(she)(she)計(ji)(ji)考(kao)(kao)慮(lv)(lv)的(de)(de)(de)(de)(de)是(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)使(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)產(chan)(chan)(chan)品(pin)的(de)(de)(de)(de)(de)路(lu)徑(jing)如(ru)(ru)何(he)(he)走，信(xin)息(xi)架(jia)構(gou)要(yao)(yao)(yao)考(kao)(kao)慮(lv)(lv)信(xin)息(xi)組織方(fang)式(shi)，展(zhan)示(shi)(shi)哪些(xie)內容給用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)，展(zhan)示(shi)(shi)的(de)(de)(de)(de)(de)順序(xu)是(shi)(shi)(shi)如(ru)(ru)何(he)(he)排(pai)(pai)列。例如(ru)(ru)餓(e)了(le)(le)么打造外賣美食(shi)排(pai)(pai)行榜(bang)(bang)，交(jiao)(jiao)(jiao)互(hu)設(she)(she)(she)計(ji)(ji)層(ceng)(ceng)面(mian)(mian)(mian)要(yao)(yao)(yao)考(kao)(kao)慮(lv)(lv)到排(pai)(pai)行榜(bang)(bang)的(de)(de)(de)(de)(de)展(zhan)示(shi)(shi)方(fang)式(shi)，排(pai)(pai)名(ming)靠后的(de)(de)(de)(de)(de)下(xia)拉查看(kan)更多(duo)，距離用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)的(de)(de)(de)(de)(de)遠近，排(pai)(pai)名(ming)標簽和(he)依據(ju)(ju)。信(xin)息(xi)層(ceng)(ceng)面(mian)(mian)(mian)需(xu)要(yao)(yao)(yao)考(kao)(kao)慮(lv)(lv)消(xiao)費場(chang)景(jing)，餐(can)品(pin)品(pin)類，人(ren)(ren)氣(qi)熱(re)度(du)值、時令(ling)主題等(deng)框(kuang)架(jia)層(ceng)(ceng)：該(gai)(gai)層(ceng)(ceng)主要(yao)(yao)(yao)是(shi)(shi)(shi)交(jiao)(jiao)(jiao)互(hu)層(ceng)(ceng)面(mian)(mian)(mian)各級頁面(mian)(mian)(mian)元(yuan)件如(ru)(ru)何(he)(he)布(bu)局，按鈕、控件、頭(tou)圖如(ru)(ru)何(he)(he)放置，優(you)化(hua)頁面(mian)(mian)(mian)設(she)(she)(she)計(ji)(ji)布(bu)局，可(ke)與交(jiao)(jiao)(jiao)互(hu)設(she)(she)(she)計(ji)(ji)師討論制定。表(biao)現(xian)層(ceng)(ceng)：圖文(wen)(wen)(wen)(wen)和(he)文(wen)(wen)(wen)(wen)案(an)的(de)(de)(de)(de)(de)設(she)(she)(she)計(ji)(ji)，圖片，文(wen)(wen)(wen)(wen)案(an)如(ru)(ru)何(he)(he)做(zuo)(zuo)到適應(ying)場(chang)景(jing)，隨(sui)著時間天(tian)(tian)(tian)氣(qi)的(de)(de)(de)(de)(de)變(bian)化(hua)而(er)變(bian)化(hua)。餓(e)了(le)(le)么首頁皮膚會(hui)展(zhan)示(shi)(shi)天(tian)(tian)(tian)氣(qi)信(xin)息(xi)，雨(yu)(yu)天(tian)(tian)(tian)榜(bang)(bang)單可(ke)以(yi)(yi)(yi)露出(chu)同城/附(fu)(fu)近雨(yu)(yu)天(tian)(tian)(tian)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)熱(re)度(du)高(gao)的(de)(de)(de)(de)(de)外賣餐(can)品(pin)，如(ru)(ru)雨(yu)(yu)天(tian)(tian)(tian)配送價格高(gao)且時間長(chang)，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)傾向點(dian)附(fu)(fu)近且方(fang)便的(de)(de)(de)(de)(de)快餐(can)類，頭(tou)圖和(he)文(wen)(wen)(wen)(wen)案(an)即可(ke)隨(sui)之變(bian)化(hua)，需(xu)要(yao)(yao)(yao)設(she)(she)(she)計(ji)(ji)個(ge)(ge)圖片和(he)文(wen)(wen)(wen)(wen)案(an)出(chu)，對應(ying)好露出(chu)邏輯，給用(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)更加貼心的(de)(de)(de)(de)(de)產(chan)(chan)(chan)品(pin)體驗(yan)。2、產(chan)(chan)(chan)品(pin)如(ru)(ru)何(he)(he)設(she)(she)(she)計(ji)(ji)這(zhe)里可(ke)以(yi)(yi)(yi)從 3 部(bu)分(fen)考(kao)(kao)慮(lv)(lv)，榜(bang)(bang)單基礎元(yuan)素(su)構(gou)成(cheng)（范圍層(ceng)(ceng)、結構(gou)層(ceng)(ceng)、框(kuang)架(jia)層(ceng)(ceng)）、榜(bang)(bang)單的(de)(de)(de)(de)(de)數據(ju)(ju)能力（范圍層(ceng)(ceng)）、榜(bang)(bang)單展(zhan)示(shi)(shi)樣(yang)(yang)式(shi)（表(biao)現(xian)層(ceng)(ceng)）

（1）榜(bang)單(dan)基(ji)礎元素構成

1）基礎元素

主題(ti)：品(pin)類(lei)、場景(jing)、時間、地(di)理范圍、優惠，榜(bang)單的(de)(de)主題(ti)可(ke)根(gen)據產品(pin)類(lei)型，從這些維度考慮給用(yong)戶提供什么(me)樣(yang)的(de)(de)榜(bang)單，如(ru)三(san)里屯火鍋(guo)人(ren)氣榜(bang)、成都七夕人(ren)氣爆滿的(de)(de) 10 家店，多主題(ti)聚合的(de)(de)榜(bang)單，可(ke)根(gen)據固定的(de)(de)命(ming)名規則(ze)展示不(bu)同(tong)榜(bang)單的(de)(de)作用(yong)，如(ru)時令節(jie)日榜(bang)單，節(jie)日名稱+地(di)理位置(zhi)+場景(jing)詞（晚餐/夜(ye)宵(xiao)）+最熱/火爆/Top 10+好去處/好店/榜(bang)

元素：商(shang)戶(hu)、商(shang)品、產品或服務、人氣值、評價、單均價、其(qi)他標簽信息(xi)（問(wen)候(hou)語、關系鏈、明星來過(guo)）

2）構成

上(shang)面想好(hao)了榜(bang)單(dan)該有(you)哪些元素，則(ze)需要(yao)(yao)考慮榜(bang)單(dan)上(shang)各(ge)如(ru)何排列，各(ge)元素的(de)數(shu)(shu)據(ju)來源于(yu)哪里(li)，交(jiao)互(hu)方式如(ru)何。最(zui)常見(jian)的(de)是上(shang)下排列名次，根(gen)據(ju)人氣(qi)值排序，人氣(qi)值可根(gen)據(ju)平(ping)臺的(de)搜索熱度(du)或(huo)訂單(dan)量，菜單(dan)點擊(ji)量，如(ru)果是商品(pin)的(de)排行(xing)榜(bang)，則(ze)需要(yao)(yao)展示商品(pin)的(de)圖(tu)片(pian)，商品(pin)來源于(yu)哪些商戶(hu)，推薦(jian)理(li)由，目標群里(li)最(zui)關心的(de)哪些指標突出展示，展示的(de)圖(tu)片(pian)要(yao)(yao)夠美麗，文案要(yao)(yao)具有(you)吸(xi)睛力，數(shu)(shu)據(ju)要(yao)(yao)夠有(you)說服力，如(ru)，成都排隊到凌晨四點的(de)夜宵餐廳，人氣(qi)值10. 3 萬

（2）榜(bang)單的數據能力(li)

1）數據(ju)(ju)(ju)(ju)(ju)統(tong)計(ji)排(pai)(pai)序(xu)規(gui)則(ze)(ze)：即(ji)根(gen)據(ju)(ju)(ju)(ju)(ju)一定的(de)(de)(de)(de)標準篩(shai)(shai)選(xuan)數據(ju)(ju)(ju)(ju)(ju)，如(ru)XX商圈附近最(zui)受歡迎美(mei)食商戶(hu)(hu)，可(ke)(ke)(ke)根(gen)據(ju)(ju)(ju)(ju)(ju)附近（<3KM）、訂(ding)單(dan)量（交易流(liu)水或(huo)(huo)外(wai)賣訂(ding)單(dan)）、商戶(hu)(hu)詳情頁(ye)訪問（點擊UV>1w)、評價好（> 100 條）等條件(jian)篩(shai)(shai)選(xuan)出你想要(yao)展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)的(de)(de)(de)(de)商戶(hu)(hu)，然后根(gen)據(ju)(ju)(ju)(ju)(ju)加(jia)權(quan)值(zhi)(zhi)倒序(xu)排(pai)(pai)列，如(ru)果只展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)top 10，則(ze)(ze)截取(qu)(qu)前(qian) 10 即(ji)可(ke)(ke)(ke)。還有(you)一種(zhong)是實(shi)時(shi)(shi)(shi)提(ti)前(qian)某(mou)個(ge)品類的(de)(de)(de)(de)榜(bang)(bang)(bang)單(dan)，即(ji)根(gen)據(ju)(ju)(ju)(ju)(ju)平(ping)臺(tai)(tai)內搜索的(de)(de)(de)(de)關(guan)鍵詞(ci)熱度，展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)相(xiang)關(guan)榜(bang)(bang)(bang)單(dan)，如(ru)某(mou)天(tian)“臟(zang)(zang)臟(zang)(zang)包”成了網紅面包，則(ze)(ze)現有(you)的(de)(de)(de)(de)榜(bang)(bang)(bang)單(dan)產(chan)品可(ke)(ke)(ke)提(ti)取(qu)(qu)平(ping)臺(tai)(tai)內熱搜的(de)(de)(de)(de)關(guan)鍵詞(ci)，展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)所有(you)售(shou)賣臟(zang)(zang)臟(zang)(zang)包的(de)(de)(de)(de)商戶(hu)(hu)。數據(ju)(ju)(ju)(ju)(ju)刷(shua)新(xin)(xin)：實(shi)時(shi)(shi)(shi)榜(bang)(bang)(bang)單(dan)頁(ye)面展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)的(de)(de)(de)(de)人氣(qi)值(zhi)(zhi)需有(you)刷(shua)新(xin)(xin)邏輯，按固定時(shi)(shi)(shi)間(jian)間(jian)隔(ge)刷(shua)新(xin)(xin)，或(huo)(huo)當用戶(hu)(hu)再次進(jin)入(ru)頁(ye)面時(shi)(shi)(shi)刷(shua)新(xin)(xin)（省資(zi)源），根(gen)據(ju)(ju)(ju)(ju)(ju)統(tong)計(ji)規(gui)則(ze)(ze)拉取(qu)(qu)實(shi)時(shi)(shi)(shi)的(de)(de)(de)(de)數據(ju)(ju)(ju)(ju)(ju)。場景加(jia)權(quan)：同 1 個(ge)商品或(huo)(huo)服(fu)(fu)務，再不(bu)同的(de)(de)(de)(de)場景可(ke)(ke)(ke)以用不(bu)同的(de)(de)(de)(de)加(jia)權(quan)值(zhi)(zhi)，如(ru)A餐(can)廳(ting)同時(shi)(shi)(shi)經營早餐(can)、中餐(can)、晚(wan)(wan)餐(can)和夜宵，但主(zhu)(zhu)(zhu)打晚(wan)(wan)餐(can)，則(ze)(ze)A餐(can)廳(ting)在晚(wan)(wan)餐(can)時(shi)(shi)(shi)段的(de)(de)(de)(de)場景加(jia)權(quan)值(zhi)(zhi)高，排(pai)(pai)序(xu)更靠(kao)前(qian)。2）兜(dou)(dou)底策(ce)略榜(bang)(bang)(bang)單(dan)主(zhu)(zhu)(zhu)題(ti)：根(gen)據(ju)(ju)(ju)(ju)(ju)某(mou)個(ge)主(zhu)(zhu)(zhu)題(ti)和展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)規(gui)則(ze)(ze)篩(shai)(shai)選(xuan)出的(de)(de)(de)(de)商戶(hu)(hu)或(huo)(huo)服(fu)(fu)務數量小于(yu)展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)閥值(zhi)(zhi)時(shi)(shi)(shi)，則(ze)(ze)該榜(bang)(bang)(bang)單(dan)不(bu)展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)，或(huo)(huo)者在某(mou)個(ge)偏遠的(de)(de)(de)(de)位置，如(ru)根(gen)據(ju)(ju)(ju)(ju)(ju)LBS定位篩(shai)(shai)選(xuan)不(bu)滿足，則(ze)(ze)展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)兜(dou)(dou)底頁(ye)面兜(dou)(dou)底主(zhu)(zhu)(zhu)題(ti)：如(ru)實(shi)時(shi)(shi)(shi)提(ti)取(qu)(qu)的(de)(de)(de)(de)榜(bang)(bang)(bang)單(dan)不(bu)滿足展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)規(gui)則(ze)(ze)，則(ze)(ze)調用通用的(de)(de)(de)(de)兜(dou)(dou)底主(zhu)(zhu)(zhu)題(ti)，保(bao)證榜(bang)(bang)(bang)單(dan)有(you)內容可(ke)(ke)(ke)展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)。3）人工(gong)干預(yu)：支持(chi)運營可(ke)(ke)(ke)配(pei)置，配(pei)合(he)熱點運營使用，如(ru)節(jie)假(jia)日期間(jian)，可(ke)(ke)(ke)根(gen)據(ju)(ju)(ju)(ju)(ju)各維度標準或(huo)(huo)關(guan)鍵詞(ci)篩(shai)(shai)選(xuan)平(ping)臺(tai)(tai)上(shang)符合(he)節(jie)日主(zhu)(zhu)(zhu)題(ti)的(de)(de)(de)(de)活動(dong)商品或(huo)(huo)服(fu)(fu)務。4）用戶(hu)(hu)標簽：如(ru)果做得更精細化一些，聚合(he)生成多個(ge)榜(bang)(bang)(bang)單(dan)，根(gen)據(ju)(ju)(ju)(ju)(ju)用戶(hu)(hu)在平(ping)臺(tai)(tai)上(shang)的(de)(de)(de)(de)歷史(shi)行(xing)為(wei)歸類，給不(bu)同的(de)(de)(de)(de)用戶(hu)(hu)展(zhan)(zhan)(zhan)(zhan)示(shi)(shi)(shi)符合(he)其偏好的(de)(de)(de)(de)榜(bang)(bang)(bang)單(dan)，提(ti)升轉化率。

（3）榜單展(zhan)示樣式

1）圖(tu)(tu)(tu)片：榜單(dan)的(de)頭(tou)圖(tu)(tu)(tu)、某(mou)類商品的(de)圖(tu)(tu)(tu)可在(zai)圖(tu)(tu)(tu)片庫(ku)里(li)配置多(duo)套，如實時榜單(dan)，可實時獲取該時段的(de)榜單(dan)信息(xi)是否有更新，如非實時榜單(dan)，則從圖(tu)(tu)(tu)片庫(ku)里(li)輪流刷新圖(tu)(tu)(tu)片展示，保證用戶(hu)審美(mei)不會疲勞。如果某(mou)個商戶(hu)或商品的(de)圖(tu)(tu)(tu)片獲取不到，則讀取圖(tu)(tu)(tu)片庫(ku)里(li)的(de)兜底圖(tu)(tu)(tu)片，以免影(ying)響頁面。

2）文案(an)(an)(an)：如圖片刷新和兜底圖片庫(ku)，文案(an)(an)(an)也需要配置(zhi)多套，保證文案(an)(an)(an)不過分重(zhong)復，且文案(an)(an)(an)可根據場景出現不同的(de)問候語(yu)，給(gei)用戶親切感。

3）分(fen)享(xiang)(xiang)方式：圖片分(fen)享(xiang)(xiang)、鏈接(jie)分(fen)享(xiang)(xiang)、小程序卡(ka)片分(fen)享(xiang)(xiang)