榜(bang)(bang)單產(chan)品(pin)相信大家都(dou)不陌生，大眾(zhong)點評(ping)的必(bi)吃榜(bang)(bang)，淘寶的暢銷(xiao)榜(bang)(bang)，中國(guo)城市綜合實力排行榜(bang)(bang)，應用商店(dian)的熱門APP下載(zai)榜(bang)(bang)等等，均是(shi)根(gen)據某(mou)種(zhong)或某(mou)幾種(zhong)維度的指標值(zhi)大小排序所得。

一、榜單類(lei)產品(pin)(pin)目標(biao)前面說到榜單的作用(yong)是(shi)給人們提供參考，這(zhe)里聚(ju)焦消費類(lei)產品(pin)(pin)是(shi)為用(yong)戶(hu)消費決策(ce)提供參考，提升用(yong)戶(hu)在產品(pin)(pin)使用(yong)過程中的體(ti)驗，更快更好的找到心儀的東西

。二、榜單(dan)(dan)類(lei)產品(pin)類(lei)型(xing)1、排(pai)序(xu)(xu)指(zhi)(zhi)(zhi)標(biao)根據不(bu)同(tong)(tong)指(zhi)(zhi)(zhi)標(biao)排(pai)序(xu)(xu)可(ke)(ke)以生(sheng)成不(bu)同(tong)(tong)主題和(he)類(lei)別(bie)的(de)榜單(dan)(dan)，指(zhi)(zhi)(zhi)標(biao)可(ke)(ke)以是單(dan)(dan)一的(de)，也可(ke)(ke)以是多個指(zhi)(zhi)(zhi)標(biao)的(de)加(jia)權(quan)排(pai)序(xu)(xu)；指(zhi)(zhi)(zhi)標(biao)排(pai)序(xu)(xu)產生(sheng)的(de)方式可(ke)(ke)以是投票產生(sheng)的(de)，也可(ke)(ke)以是與用戶交(jiao)互產生(sheng)的(de)。2、場景場景是指(zhi)(zhi)(zhi)榜單(dan)(dan)的(de)時(shi)間(jian)(jian)、地點維度，如(ru)今日榜單(dan)(dan)、本周榜單(dan)(dan)、附近榜單(dan)(dan)、同(tong)(tong)城榜單(dan)(dan)、全國排(pai)行(xing)榜等(deng)；針對不(bu)同(tong)(tong)的(de)時(shi)間(jian)(jian)段和(he)人群也會有不(bu)同(tong)(tong)的(de)榜單(dan)(dan)，如(ru)人氣早(zao)餐(can)榜單(dan)(dan)、人氣午餐(can)榜單(dan)(dan)、學生(sheng)熱(re)門(men)旅(lv)游(you)(you)榜，家(jia)庭旅(lv)游(you)(you)十(shi)佳勝地榜。

三、榜單類產品(pin)設(she)計(ji)1、產品(pin)設(she)計(ji)思考首先，在設(she)計(ji)產品(pin)之前，思考用戶(hu)為什(shen)么需要這個(ge)榜單（why)，這個(ge)榜單可以幫用戶(hu)解決什(shen)么問題？產品(pin)需要有哪些功能(neng)才能(neng)滿足用戶(hu)的需（what）？，具(ju)體(ti)如何(he)設(she)計(ji)這款(kuan)產品(pin)（how)？

用戶(hu)(hu)認知模型基(ji)于傳統的(de)(de)消(xiao)費者決策(ce)模型簡化而(er)來，通(tong)過讓(rang)用戶(hu)(hu)認知、考慮、行動三(san)個步驟完(wan)成產品(pin)的(de)(de)使用，如果是(shi)電商類(lei)產品(pin)，則是(shi)完(wan)成購買行為(wei)。榜單產品(pin)在其中(zhong)的(de)(de)作用依然是(shi)為(wei)用戶(hu)(hu)的(de)(de)消(xiao)費決策(ce)做參考，提供信息(xi)。

（1）用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)認(ren)知模型認(ren)知：我(wo)(wo)們要(yao)(yao)思考(kao)(kao)的(de)(de)(de)(de)是(shi)(shi)(shi)如(ru)果吸(xi)引(yin)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)了(le)解(jie)產(chan)(chan)(chan)品(pin)(pin)，他(ta)(ta)得知道這(zhe)是(shi)(shi)(shi)個(ge)啥，能提(ti)供啥價(jia)(jia)(jia)值；認(ren)知層(ceng)(ceng)(ceng)(ceng)面(mian)(mian)我(wo)(wo)們在(zai)產(chan)(chan)(chan)品(pin)(pin)設(she)(she)(she)計(ji)(ji)(ji)上可(ke)(ke)(ke)(ke)以做(zuo)啥，列表(biao)樣式(shi)上讓用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)知道這(zhe)是(shi)(shi)(shi)個(ge)排行(xing)榜(bang)(bang)，文案層(ceng)(ceng)(ceng)(ceng)面(mian)(mian)要(yao)(yao)夠吸(xi)引(yin)人，“日日爆(bao)單(dan)(dan)”、“全城(cheng)人都訂過”等(deng)夸張(zhang)文案吸(xi)引(yin)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)關注，也(ye)可(ke)(ke)(ke)(ke)以加(jia)上數字(zi)來表(biao)達(da)榜(bang)(bang)單(dan)(dan)上商戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)的(de)(de)(de)(de)熱度，或(huo)者(zhe)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)一些(xie)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)熟悉的(de)(de)(de)(de)詞(ci)語，位置，讓周圍(wei)(wei)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)可(ke)(ke)(ke)(ke)以很快get這(zhe)是(shi)(shi)(shi)與自己(ji)平常的(de)(de)(de)(de)生(sheng)活(huo)息(xi)(xi)(xi)息(xi)(xi)(xi)相(xiang)關。考(kao)(kao)慮(lv)：通過了(le)解(jie)了(le)這(zhe)些(xie)信(xin)(xin)息(xi)(xi)(xi)價(jia)(jia)(jia)值后(hou)，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)需(xu)(xu)要(yao)(yao)考(kao)(kao)慮(lv)要(yao)(yao)不(bu)(bu)要(yao)(yao)相(xiang)信(xin)(xin)這(zhe)些(xie)信(xin)(xin)息(xi)(xi)(xi)，看(kan)看(kan)評價(jia)(jia)(jia)，是(shi)(shi)(shi)不(bu)(bu)是(shi)(shi)(shi)好友推進，是(shi)(shi)(shi)否符(fu)合(he)他(ta)(ta)的(de)(de)(de)(de)心理預期，該(gai)不(bu)(bu)該(gai)下(xia)(xia)手。行(xing)動：下(xia)(xia)單(dan)(dan)購(gou)買(mai)或(huo)到店(dian)消費(fei)（2）用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)體驗五要(yao)(yao)素戰略層(ceng)(ceng)(ceng)(ceng)：分為兩方(fang)面(mian)(mian)，商業目(mu)標(biao)和(he)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)需(xu)(xu)求(qiu)。至于賺他(ta)(ta)一個(ge)億的(de)(de)(de)(de)目(mu)標(biao)還不(bu)(bu)敢想(xiang)，最多(duo)也(ye)就是(shi)(shi)(shi)完(wan)成(cheng)團隊(dui)的(de)(de)(de)(de)KPI，即用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)流量(liang)或(huo)訂單(dan)(dan)交(jiao)易；用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)需(xu)(xu)求(qiu)方(fang)面(mian)(mian)就是(shi)(shi)(shi)契合(he)產(chan)(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)特性(xing)，完(wan)成(cheng)一個(ge)工具平臺的(de)(de)(de)(de)使(shi)命，充當工具，為用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)提(ti)供參考(kao)(kao)信(xin)(xin)息(xi)(xi)(xi)。范(fan)(fan)圍(wei)(wei)層(ceng)(ceng)(ceng)(ceng)：范(fan)(fan)圍(wei)(wei)層(ceng)(ceng)(ceng)(ceng)要(yao)(yao)考(kao)(kao)慮(lv)的(de)(de)(de)(de)是(shi)(shi)(shi)做(zuo)什么產(chan)(chan)(chan)品(pin)(pin)和(he)內容，這(zhe)里我(wo)(wo)們要(yao)(yao)做(zuo)的(de)(de)(de)(de)是(shi)(shi)(shi)信(xin)(xin)息(xi)(xi)(xi)型產(chan)(chan)(chan)品(pin)(pin)，即連接人，內容，引(yin)導人去(qu)消費(fei)內容。結(jie)構(gou)(gou)層(ceng)(ceng)(ceng)(ceng)：結(jie)構(gou)(gou)層(ceng)(ceng)(ceng)(ceng)主要(yao)(yao)是(shi)(shi)(shi)“交(jiao)互設(she)(she)(she)計(ji)(ji)(ji)”和(he)“信(xin)(xin)息(xi)(xi)(xi)架(jia)構(gou)(gou)”，交(jiao)互設(she)(she)(she)計(ji)(ji)(ji)考(kao)(kao)慮(lv)的(de)(de)(de)(de)是(shi)(shi)(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)使(shi)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)產(chan)(chan)(chan)品(pin)(pin)的(de)(de)(de)(de)路(lu)徑如(ru)何(he)走，信(xin)(xin)息(xi)(xi)(xi)架(jia)構(gou)(gou)要(yao)(yao)考(kao)(kao)慮(lv)信(xin)(xin)息(xi)(xi)(xi)組(zu)織方(fang)式(shi)，展(zhan)(zhan)示哪些(xie)內容給用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)，展(zhan)(zhan)示的(de)(de)(de)(de)順序是(shi)(shi)(shi)如(ru)何(he)排列。例(li)如(ru)餓(e)了(le)么打造外賣美(mei)食排行(xing)榜(bang)(bang)，交(jiao)互設(she)(she)(she)計(ji)(ji)(ji)層(ceng)(ceng)(ceng)(ceng)面(mian)(mian)要(yao)(yao)考(kao)(kao)慮(lv)到排行(xing)榜(bang)(bang)的(de)(de)(de)(de)展(zhan)(zhan)示方(fang)式(shi)，排名(ming)靠后(hou)的(de)(de)(de)(de)下(xia)(xia)拉查看(kan)更多(duo)，距(ju)離用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)的(de)(de)(de)(de)遠近，排名(ming)標(biao)簽和(he)依據。信(xin)(xin)息(xi)(xi)(xi)層(ceng)(ceng)(ceng)(ceng)面(mian)(mian)需(xu)(xu)要(yao)(yao)考(kao)(kao)慮(lv)消費(fei)場景(jing)，餐(can)(can)品(pin)(pin)品(pin)(pin)類，人氣熱度值、時(shi)令主題等(deng)框架(jia)層(ceng)(ceng)(ceng)(ceng)：該(gai)層(ceng)(ceng)(ceng)(ceng)主要(yao)(yao)是(shi)(shi)(shi)交(jiao)互層(ceng)(ceng)(ceng)(ceng)面(mian)(mian)各級頁面(mian)(mian)元件如(ru)何(he)布局(ju)，按鈕、控件、頭圖(tu)(tu)如(ru)何(he)放置，優化(hua)頁面(mian)(mian)設(she)(she)(she)計(ji)(ji)(ji)布局(ju)，可(ke)(ke)(ke)(ke)與交(jiao)互設(she)(she)(she)計(ji)(ji)(ji)師(shi)討(tao)論制定。表(biao)現層(ceng)(ceng)(ceng)(ceng)：圖(tu)(tu)文和(he)文案的(de)(de)(de)(de)設(she)(she)(she)計(ji)(ji)(ji)，圖(tu)(tu)片，文案如(ru)何(he)做(zuo)到適應場景(jing)，隨著時(shi)間天(tian)氣的(de)(de)(de)(de)變化(hua)而變化(hua)。餓(e)了(le)么首頁皮膚會(hui)展(zhan)(zhan)示天(tian)氣信(xin)(xin)息(xi)(xi)(xi)，雨(yu)(yu)天(tian)榜(bang)(bang)單(dan)(dan)可(ke)(ke)(ke)(ke)以露(lu)出(chu)同城(cheng)/附(fu)近雨(yu)(yu)天(tian)用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)熱度高的(de)(de)(de)(de)外賣餐(can)(can)品(pin)(pin)，如(ru)雨(yu)(yu)天(tian)配送價(jia)(jia)(jia)格高且(qie)時(shi)間長，用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)傾向點附(fu)近且(qie)方(fang)便的(de)(de)(de)(de)快餐(can)(can)類，頭圖(tu)(tu)和(he)文案即可(ke)(ke)(ke)(ke)隨之變化(hua)，需(xu)(xu)要(yao)(yao)設(she)(she)(she)計(ji)(ji)(ji)個(ge)圖(tu)(tu)片和(he)文案出(chu)，對應好露(lu)出(chu)邏(luo)輯，給用(yong)(yong)(yong)(yong)(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)(hu)更加(jia)貼心的(de)(de)(de)(de)產(chan)(chan)(chan)品(pin)(pin)體驗。2、產(chan)(chan)(chan)品(pin)(pin)如(ru)何(he)設(she)(she)(she)計(ji)(ji)(ji)這(zhe)里可(ke)(ke)(ke)(ke)以從 3 部分考(kao)(kao)慮(lv)，榜(bang)(bang)單(dan)(dan)基礎元素構(gou)(gou)成(cheng)（范(fan)(fan)圍(wei)(wei)層(ceng)(ceng)(ceng)(ceng)、結(jie)構(gou)(gou)層(ceng)(ceng)(ceng)(ceng)、框架(jia)層(ceng)(ceng)(ceng)(ceng)）、榜(bang)(bang)單(dan)(dan)的(de)(de)(de)(de)數據能力(li)（范(fan)(fan)圍(wei)(wei)層(ceng)(ceng)(ceng)(ceng)）、榜(bang)(bang)單(dan)(dan)展(zhan)(zhan)示樣式(shi)（表(biao)現層(ceng)(ceng)(ceng)(ceng)）

（1）榜(bang)單基礎元素構(gou)成

1）基礎元素

主題(ti)：品類、場景(jing)、時間(jian)、地理(li)范圍、優惠(hui)，榜(bang)(bang)(bang)單的主題(ti)可(ke)根(gen)據產(chan)品類型，從這些維度考慮給用(yong)(yong)戶(hu)提供(gong)什么樣的榜(bang)(bang)(bang)單，如三里屯火(huo)鍋人(ren)氣榜(bang)(bang)(bang)、成都七夕(xi)人(ren)氣爆滿的 10 家店，多(duo)主題(ti)聚合的榜(bang)(bang)(bang)單，可(ke)根(gen)據固定的命名(ming)規則展示不同(tong)榜(bang)(bang)(bang)單的作用(yong)(yong)，如時令節(jie)日榜(bang)(bang)(bang)單，節(jie)日名(ming)稱(cheng)+地理(li)位置(zhi)+場景(jing)詞（晚餐/夜宵）+最熱/火(huo)爆/Top 10+好(hao)去處(chu)/好(hao)店/榜(bang)(bang)(bang)

元(yuan)素(su)：商(shang)戶、商(shang)品、產品或服務、人氣值、評價(jia)、單均價(jia)、其他標簽信息(xi)（問候語、關系鏈(lian)、明星來過）

2）構成

上(shang)面想好(hao)了榜單(dan)該有(you)哪(na)(na)些元素，則需要(yao)考慮(lv)榜單(dan)上(shang)各如何排(pai)列，各元素的數據(ju)來源于(yu)哪(na)(na)里，交互(hu)方式如何。最常(chang)見的是上(shang)下(xia)排(pai)列名次，根據(ju)人氣值排(pai)序，人氣值可根據(ju)平臺的搜索熱度或(huo)訂(ding)單(dan)量(liang)，菜單(dan)點擊(ji)量(liang)，如果(guo)是商(shang)(shang)品(pin)的排(pai)行(xing)榜，則需要(yao)展示(shi)商(shang)(shang)品(pin)的圖片(pian)，商(shang)(shang)品(pin)來源于(yu)哪(na)(na)些商(shang)(shang)戶，推薦(jian)理由，目(mu)標群里最關心的哪(na)(na)些指標突出展示(shi)，展示(shi)的圖片(pian)要(yao)夠美(mei)麗，文案(an)要(yao)具有(you)吸睛力(li)，數據(ju)要(yao)夠有(you)說(shuo)服(fu)力(li)，如，成都(dou)排(pai)隊到凌晨四點的夜宵餐廳(ting)，人氣值10. 3 萬(wan)

（2）榜單的數據能(neng)力

1）數據(ju)(ju)(ju)統計(ji)排序規則(ze)(ze)(ze)：即根(gen)(gen)據(ju)(ju)(ju)一定(ding)的(de)(de)標(biao)(biao)準篩選數據(ju)(ju)(ju)，如(ru)(ru)XX商(shang)(shang)圈附(fu)近(jin)最受歡(huan)迎(ying)美食商(shang)(shang)戶(hu)(hu)(hu)，可(ke)(ke)根(gen)(gen)據(ju)(ju)(ju)附(fu)近(jin)（<3KM）、訂單(dan)(dan)(dan)量（交易流(liu)水或外賣訂單(dan)(dan)(dan)）、商(shang)(shang)戶(hu)(hu)(hu)詳情頁(ye)(ye)訪問（點擊(ji)UV>1w)、評價好(hao)（> 100 條）等條件篩選出(chu)你想(xiang)要展(zhan)示(shi)的(de)(de)商(shang)(shang)戶(hu)(hu)(hu)，然后根(gen)(gen)據(ju)(ju)(ju)加(jia)權(quan)值(zhi)倒序排列(lie)，如(ru)(ru)果(guo)只展(zhan)示(shi)top 10，則(ze)(ze)(ze)截(jie)取(qu)前 10 即可(ke)(ke)。還有一種是實時提(ti)前某個(ge)(ge)品(pin)類(lei)的(de)(de)榜(bang)(bang)(bang)單(dan)(dan)(dan)，即根(gen)(gen)據(ju)(ju)(ju)平(ping)臺(tai)內(nei)搜索的(de)(de)關鍵(jian)詞(ci)熱(re)度，展(zhan)示(shi)相關榜(bang)(bang)(bang)單(dan)(dan)(dan)，如(ru)(ru)某天“臟(zang)臟(zang)包”成了網紅面(mian)(mian)包，則(ze)(ze)(ze)現有的(de)(de)榜(bang)(bang)(bang)單(dan)(dan)(dan)產品(pin)可(ke)(ke)提(ti)取(qu)平(ping)臺(tai)內(nei)熱(re)搜的(de)(de)關鍵(jian)詞(ci)，展(zhan)示(shi)所(suo)有售賣臟(zang)臟(zang)包的(de)(de)商(shang)(shang)戶(hu)(hu)(hu)。數據(ju)(ju)(ju)刷(shua)新(xin)：實時榜(bang)(bang)(bang)單(dan)(dan)(dan)頁(ye)(ye)面(mian)(mian)展(zhan)示(shi)的(de)(de)人(ren)氣(qi)值(zhi)需有刷(shua)新(xin)邏輯，按固(gu)定(ding)時間(jian)間(jian)隔(ge)刷(shua)新(xin)，或當(dang)用(yong)戶(hu)(hu)(hu)再次進入頁(ye)(ye)面(mian)(mian)時刷(shua)新(xin)（省(sheng)資源），根(gen)(gen)據(ju)(ju)(ju)統計(ji)規則(ze)(ze)(ze)拉(la)取(qu)實時的(de)(de)數據(ju)(ju)(ju)。場(chang)(chang)景(jing)加(jia)權(quan)：同(tong)(tong) 1 個(ge)(ge)商(shang)(shang)品(pin)或服(fu)務(wu)，再不(bu)同(tong)(tong)的(de)(de)場(chang)(chang)景(jing)可(ke)(ke)以用(yong)不(bu)同(tong)(tong)的(de)(de)加(jia)權(quan)值(zhi)，如(ru)(ru)A餐(can)(can)廳同(tong)(tong)時經營早(zao)餐(can)(can)、中(zhong)餐(can)(can)、晚(wan)(wan)餐(can)(can)和(he)夜宵(xiao)，但主(zhu)打晚(wan)(wan)餐(can)(can)，則(ze)(ze)(ze)A餐(can)(can)廳在晚(wan)(wan)餐(can)(can)時段的(de)(de)場(chang)(chang)景(jing)加(jia)權(quan)值(zhi)高，排序更(geng)靠前。2）兜底策(ce)略(lve)榜(bang)(bang)(bang)單(dan)(dan)(dan)主(zhu)題(ti)：根(gen)(gen)據(ju)(ju)(ju)某個(ge)(ge)主(zhu)題(ti)和(he)展(zhan)示(shi)規則(ze)(ze)(ze)篩選出(chu)的(de)(de)商(shang)(shang)戶(hu)(hu)(hu)或服(fu)務(wu)數量小于展(zhan)示(shi)閥值(zhi)時，則(ze)(ze)(ze)該(gai)榜(bang)(bang)(bang)單(dan)(dan)(dan)不(bu)展(zhan)示(shi)，或者在某個(ge)(ge)偏(pian)遠的(de)(de)位置，如(ru)(ru)根(gen)(gen)據(ju)(ju)(ju)LBS定(ding)位篩選不(bu)滿(man)足(zu)，則(ze)(ze)(ze)展(zhan)示(shi)兜底頁(ye)(ye)面(mian)(mian)兜底主(zhu)題(ti)：如(ru)(ru)實時提(ti)取(qu)的(de)(de)榜(bang)(bang)(bang)單(dan)(dan)(dan)不(bu)滿(man)足(zu)展(zhan)示(shi)規則(ze)(ze)(ze)，則(ze)(ze)(ze)調(diao)用(yong)通用(yong)的(de)(de)兜底主(zhu)題(ti)，保(bao)證榜(bang)(bang)(bang)單(dan)(dan)(dan)有內(nei)容可(ke)(ke)展(zhan)示(shi)。3）人(ren)工干預：支持運營可(ke)(ke)配置，配合熱(re)點運營使用(yong)，如(ru)(ru)節假日(ri)期間(jian)，可(ke)(ke)根(gen)(gen)據(ju)(ju)(ju)各維度標(biao)(biao)準或關鍵(jian)詞(ci)篩選平(ping)臺(tai)上符合節日(ri)主(zhu)題(ti)的(de)(de)活動商(shang)(shang)品(pin)或服(fu)務(wu)。4）用(yong)戶(hu)(hu)(hu)標(biao)(biao)簽：如(ru)(ru)果(guo)做(zuo)得更(geng)精(jing)細化(hua)一些，聚合生成多個(ge)(ge)榜(bang)(bang)(bang)單(dan)(dan)(dan)，根(gen)(gen)據(ju)(ju)(ju)用(yong)戶(hu)(hu)(hu)在平(ping)臺(tai)上的(de)(de)歷史行為(wei)歸類(lei)，給不(bu)同(tong)(tong)的(de)(de)用(yong)戶(hu)(hu)(hu)展(zhan)示(shi)符合其(qi)偏(pian)好(hao)的(de)(de)榜(bang)(bang)(bang)單(dan)(dan)(dan)，提(ti)升轉化(hua)率。

（3）榜單(dan)展示(shi)樣式

1）圖(tu)(tu)片(pian)(pian)：榜(bang)單(dan)的頭圖(tu)(tu)、某類商(shang)品的圖(tu)(tu)可(ke)在圖(tu)(tu)片(pian)(pian)庫(ku)里配置(zhi)多套，如實時榜(bang)單(dan)，可(ke)實時獲取該時段的榜(bang)單(dan)信息是否(fou)有更新，如非實時榜(bang)單(dan)，則從圖(tu)(tu)片(pian)(pian)庫(ku)里輪流刷新圖(tu)(tu)片(pian)(pian)展(zhan)示，保證用戶審美(mei)不會(hui)疲勞(lao)。如果(guo)某個商(shang)戶或商(shang)品的圖(tu)(tu)片(pian)(pian)獲取不到，則讀取圖(tu)(tu)片(pian)(pian)庫(ku)里的兜底圖(tu)(tu)片(pian)(pian)，以免影響(xiang)頁面。

2）文(wen)(wen)案(an)：如圖(tu)(tu)片(pian)刷(shua)新和兜底圖(tu)(tu)片(pian)庫，文(wen)(wen)案(an)也需要配置多套，保證(zheng)文(wen)(wen)案(an)不過分重復，且(qie)文(wen)(wen)案(an)可根據場景(jing)出現不同的問候語，給用(yong)戶親(qin)切感(gan)。

3）分享(xiang)方式(shi)：圖(tu)片(pian)分享(xiang)、鏈接(jie)分享(xiang)、小程序卡片(pian)分享(xiang)